I got this flier yesterday!! 
I thought to myself mmm… INTERESTING…
But, when I think about it clearly what these companies have done was CREATING instead of COMPETING.
This is one of the principles taught on the book “Science of Getting Rich” – Wallace D Wattles.
We all know McDonald’s meals are a BIG NO NO to people who are trying to lose weight. What they have done was effectively taking the competition away.
This is good lesson for marketers like us, we need to always look at the ways of creating instead of competing.
When you are online you see so many other people doing the same things as you do. At this point it is easy to get into a competitive mindset. If that happens you have to find a way to work with them for mutual benefit.
One example of this is organizing a content syndication group, forming joint venture partnerships, learn from each other… and the list goes on.
This trend is very apparent now with online marketing gurus. You see people joining forces with to the greater benefit and it will definitely help the wider community.
I invite you to watch this short video I did on this subject.
If you haven’t read the book Science of Getting Rich fill in the Contact Form mentioning the book and I will send you a link to a free download.
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Yours in Creating Abundance
Damayanthi Jayasinghe
Damayanthi Jayasinghe
Skype: damayanthi_jayasinghe
Email : dammi@damayanthijayasinghe.com
Phone : +649 535 0359
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March 5th, 2010 at 4:36 pm
awesome!
March 5th, 2010 at 4:49 pm
Very good information.
March 5th, 2010 at 9:10 pm
Thanks for stopping by Arlen
March 5th, 2010 at 11:40 pm
Very good Damayanthi and thus my reason for going with the niche that I have. If we are all doing the same thing then competition is fierce and we all struggle or get trampled.
March 6th, 2010 at 2:12 am
Marketing at its' finest. So true – creativity can take away the competition. I love your offer to give a free copy of “Think and Grow Rich.” Great idea. I love your blog!
March 6th, 2010 at 6:03 am
Excellent content, Damayanthi. Interesting about McDonalds.
March 6th, 2010 at 6:26 am
Absolutely Nelly, I thought that too… but makes business sense I guess.
March 6th, 2010 at 6:27 am
Thanks Debbie
March 6th, 2010 at 6:28 am
You are right Nathan. You are a great example of person creating instead of competing. Thanks for your input.
March 8th, 2010 at 7:31 pm
Creating instead of competing – great subject to give serious thought to.
Very interesting how McDonald's and Weight Watchers teamed up – now they can both keep their customers.
~ Linda Dougherty ~