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Online Email Marketing for Building Relationships

This is the next step you need to pay attention once you started on building your list. If you missed my post on How To Build a List check it out here.  If you want one-on-one help with building your list fill this form and I will connect with you.

Email marketing is the next step of building your list. You see any successful business have 3 things they absolutely work on day-in, day-out.

Here they are:

  1. Build a List
  2. Build Relationship with List
  3. Market to the list

So, we are talking about building relationship with your list. What is the most effective and efficient way of building relationships with your list?

Yea… you guessed it. Using emails.

I hope you already have an email marketing system like Aweber, Get response to do this. If you haven’t done that yet  stop procrastinating & get it now.  -> Aweber / Get Response

I believe both of them have trial periods, so take advantage.

Once you get your system you can use it to send broadcast messages and have a list of auto-responders you can schedule to go out to your list in a timely manner.

One thing to remember is that if you send out broadcast messages frequently, you don’t want to have too many auto-responders, because your subscribers will get more than one message a day and it will not be a pleasant experience for them.

So, What do you say in your emails?

The most important thing to remember is to provide valuable information to your subscribers. You don’t want to hammer them with “buy my stuff” all the time.

Have a ratio of 90:10 of providing value to marketing.

How do you provide value with online email marketing?

You can share information, tips, tools and coaching your target audience is looking for. You can do this by using blog posts, videos, and articles or on the body of the email. If you are doing a blog post or video you will give link to that specific content.

Communicating your valuable content to your subscribers will not only help you build trust but also will help you get more clicks to your content. Getting more clicks will help with your search engine ranking, as Google will recognize your content as relevant.

While you send valuable emails to your list of subscribers, you can have a link on your signature that may sell your product or service.

It is not always giving FREE content. You will be sending emails selling products and services that will help your target audience. These products can be your own or affiliate products.  If you are marketing affiliate products, you will get best results if you are a customer of that product.

Last, but not least your results will depend on consistent online email marketing activity.

If you found some value from this post please Google+ it and share on Facebook and twitter.

 

About the author: Damayanthi Jayasinghe is a Online Marketing Coach helping struggling online marketers to achieve their dreams and goals.

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{ 10 comments… add one }
  • Giuseppe Saieva April 28, 2012, 10:04 am

    Great post. Email marketing is crucial in gaining trust and building relationships. Practice makes perfect!

  • Bill Solano April 28, 2012, 3:49 pm

    Great content e-mails are perfect marketing specially with automated follow up using Aweber or Get Response.

  • Ashley Porter April 29, 2012, 2:42 am

    Very valuable article you have here. Aweber and GR seem to be the top email marketing software in this industy. And you are very right about building a list, building relationships, and the marketing/value mix Thanks for sharing your tips on email marketing Damayanthi!

    • Damayanthi April 30, 2012, 9:47 am

      Hi Ashley, Your comments proves the value of builing a list and most importantly building positive relatioships with them.

  • Keith April 29, 2012, 1:51 pm

    Damayanthi, great tips on how to build relationships through email. Nice point as well about the free trial offers on AWeber and GetResponse. I’m going back to the beginning of your series to read more.

  • Stephen Guillen April 29, 2012, 6:50 pm

    Great post! Can’t I use a small hammer 🙂

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