Becoming clear on your target prospect is something most people have challenges with and I am
no exception. This post will help you get more insight into your target audience.
What prompted me to do this post was that yesterday I was watching this program on TV called “Mary – Queen of Shops”. It is an old program from the UK & showing here in New Zealand. I was thinking of the struggle MLM distributors go through to find target prospects purely due to misguided training they receive from their up-line and MLM Companies.
I know for a fact that most of you are lead to believe that “everyone” is your potential prospect, but please know that if you try to target everyone you will get no one.
Ok, let me tell you about this show & how it relate to MLM prospecting:
This is a reality show Retail expert Mary Portas helps the owners of independent fashion shops compete with larger chains by restyling their images and offering tips. (from the 2 episodes I watched these shop owners were struggling with their businesses)
The main problem Mary finds with these shop owners is that they are not clear about their target audience. So, what they do is clutter their shops with thousands different garments that appeals to all different markets.
I guess, just like MLM reps they want to sell to every person who pass their shop. Not a good business strategy… you could see that’s why most of the people go broke
So, what Mary did on this particular episode was, she took the shop owner and asked a series of questions & decided that her target audience is middle age women who are looking for business and evening attire.
That was great, but then what Mary found was this particular lady was selecting garments to her liking, without thinking about the audience.
What do you think of this? Don’t we do that? We try to talk about what WE like not so much about CLIENT’S wants and needs.
Mary found few ladies that fit this shop owner’s audience and got them to select the garments they like to wear & it literally shocked this owner. Every person gave reasons as to why she selected the particular out fit.
The lesson for us here was that we need to get in to our prospects shoes/outfits etc. and see in their eyes what fits them and how the information you share will help them solve their problem.
How do you learn more about your MLM prospect?
The best way to do this is to hang out in places you think you may find them. With all the social media sites we have around us this has become so easy. You need to hang around the groups, forums, and social media sites your audience hangs out. Most often they post their pressing questions on these places where you can help them.
Then the other tip or the lesson I got from watching this was don’t clutter your shop or website
with things that don’t appeal to your target audience. Make your site relevant to your audience, that’s how you get repeat visitors to your site.
If you talk about health and nutrition, talk about diets, nutrition, exercise, natural health and of course if you have a health and nutrition product talk about that.
Please refrain from talking about making money from home, lead generation, Facebook marketing etc. Remember people come to your site to read about health and nutrition. Saying that, you may want to dedicate a page on your blog to show people that they can become a distributor to this particular product and earn an income, but that shouldn’t be your main focus.
Just like Mary uncluttered the fashion shops we need to sift through and provide the information and tools that are going to help our target audience. Then and only then they will pull their credit card out to get what you offer.
Also think about this, they will start trusting you as a person who provide relevant information that help them to solve their problems. When you are consistent with your message to your market there will be people listening to you and looking to join you in your MLM opportunity.
Here is a free resource that will help you understand that “every one is NOT your prospect”
Tell me, what do you think? What are other points you would add to this? Please leave your comments below and share on your social sites.