What do most people do when they first get to their home office?
They switch on their computer and check their email.
I guess there is a valid reason for this, because if you an online marketer, you are itching to see how many sales you have done in your sleep.
While that’s a great motivator to get to work, the unfortunate fact is that most online marketers are not in that situation. So, what ends up happening is they get sucked into other people’s agenda and end up spending hours online without any tangible outcome.
Some of you may realize that you are not being productive by checking your email and may have a personal development audio running at the background.
Talk to prospects or clients while checking emai!
Your brain has some surprising performance limitations. – David Rock Click To Tweet
In other words your brain cannot do two things at once.
When you are checking email you are taking action, whether to reply, delete, keep…
This process involves active thinking from your part.
So, when you try to think while you are listening your productivity goes way down.
David Rock gave a good example in his book Your Brain At Work.
“While the brain is exquisitely powerful, even a brain of a Harvard graduate can be turned into that of an eight-year-old simply by being made to do two things at once”
Getting back to email overload, it is important that you have a specific block of time that you do nothing but checking emails. This way you will be spending far less time clearing your emails.
Try to make your email time to maximum of 30min a day.
If you are telling me that it is humanely impossible for you to go though hundreds of emails effectively you will have to adopt what I call “Out of Sight Technique” and use perfect email labeling system.
The other thing to know is that processing large amounts of information uses a LOT of your energy, so checking emails may not be the best use of your most important asset aka Your Energy.
Using a technique to reduce your email time will help you conserve your energy, which you can use in another activity like writing content, sales letter, creating videos, marketing, talking to prospects etc.
Remember end of the day these are the activities that will help you grow your business.
Ok, it’s your turn now.
What specific action do you take to reduce your email overload?
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