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Before you start marketing…

My friends,
As home business owners we need to market our products and services in order to get eyeballs in front of our offer.

The more you market the more people you could reach.
What does marketing mean to you?
Is it putting more blog posts, articles, pay per clicks advertisements and videos out there?
Is it simply you are investing more time and more money?

But, what if you are wasting more time and more money instead of investing?
How could this happen?
This happens because most of us (at least at the beginning) don’t pay attention to the question, “Who Do We Want To Reach?”
In other words – Who are the people we could best serve?

There is a myth in Network Marketing / MLM – “everyone is a prospect” or “everyone need these products/services”. I am not sure about you, but I believed these and chased any and every person pitching them on our product. The main reason for this is that when you are passionate about your product and you get a result, you naturally tend to believe “of course EVERYONE need these products”

If you are in that mindset, you will have to change it. You only ever need to reach the people who are going to be interested in your product and services. Then you will be reaching only those people with your marketing message.
This is also known as Understanding your TARGET audience.
See, if you have a target you know exactly where you are going to aim. Otherwise you will be shooting willy-nilly and waste your ammunition… am I right?

So, if you get this right you could save a lot of time and money because the people who are visiting your web site are people who are looking for the products and services you are offering. You have a greater chance of converting them to clients, meaning your marketing efforts are not wasted.

Take some time to be clear on your target market before you start your marketing. Once you get it sorted then, use your marketing messages to TALK to THEM. Craft your message to talk to them only, so they will listen to you.

So, what are your thoughts on this? Do you have a target audience? Please share your thoughts and comments with us.

Also, if you found some value from this please share with your friends and followers.

About the author: Damayanthi Jayasinghe is a Online Marketing Coach helping struggling online marketers to achieve their dreams and goals.

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